Attribution stack engineering — GA4, GTM server-side, Meta CAPI, Google Ads server-side conversions, plus lifecycle automation builds across email, WhatsApp, and CRM. Built for D2C Brands — adapted to meta CAC inflation, iOS attribution drift.
Analytics & Automations sized to D2C unit economics (CAC 250–2,200 ₹).
Frameleads Growth System™ adapted to D2C-specific buying behaviour.
Free 30-min D2C-scoped audit — no slides, just an honest read.
D2C Brands in 2026 sits in a category-specific reality: meta CAC inflation, and iOS attribution drift. The same analytics & automations playbook that works for B2B SaaS fails here because audience, intent, and conversion economics are different. Frameleads runs analytics & automations engagements across multiple D2C brands and adapts each component of the funnel to category norms.
mumbai · bangalore · delhi-ncr · pune · surat · jaipur
The same five-stage operating system across every engagement — calibrated to Analytics & Automations for D2C Brands.
Define ICP, jobs-to-be-done, and the precise buying triggers that justify spend.
Build the linkable assets, content, and experiences that pull right-fit buyers in.
Operate the always-on acquisition engine — paid + organic + community — under one P&L.
Compound through retention, referral, and lifetime-value engineering.
Run against a single north-star metric with a tight loop of leading indicators.
GA4 + GTM server-side + Meta CAPI + Google Ads server-side conversions + lifecycle automations — attribution + automation infrastructure that holds up post-iOS.
Adapted to D2C Brands unit economics: CPC 8–60 ₹, CAC 250–2,200 ₹.
| Channel / surface | Weight | Why |
|---|---|---|
| GA4 + GTM (client + server-side) | Foundation | Required baseline. Server-side GTM hosted on Cloudflare Workers or Google Cloud Run for first-party domain ownership of pixel + event data. |
| Meta CAPI + Google Ads server-side conversions | Primary | Server-to-server event API for post-iOS attribution rigor. Deduplicated against client-side pixel events. |
| Lifecycle automations (Klaviyo / Customer.io / Wati) | Compounding | Email + WhatsApp + SMS lifecycle flows triggered from CRM + warehouse data. Highest-leverage retention investment in most businesses. |
| CRM + warehouse pipeline | Supporting | Segment / RudderStack / Snowplow into warehouse → reverse-ETL back to ad platforms. Required for cohort-level attribution + LTV-based bidding. |
Four phases, each anchored to a stage of the Frameleads Growth System™. Outputs below are what gets shipped at each phase — not promises about revenue, which depend on your unit economics, runway, and execution velocity.
Bands below are agency fees, exclusive of media spend. The exact tier depends on the scope, the channels in play, and the cadence you want. Every engagement begins with a free 30-min audit; we recommend the right tier (or recommend you don't engage us yet) after reviewing your current setup. See the CAC benchmarks report for category-specific cost context.
Fees only; tool subscriptions billed separately
Best for: Brands wiring server-side attribution + 2–3 lifecycle flows for the first time
Fees only; tool subscriptions billed separately
Best for: Scaling brands running multi-channel paid + multi-channel lifecycle
Multi-product / multi-region engagements
Best for: Enterprise brands with warehouse + reverse-ETL + custom BI requirements
Honesty on fit before pricing. We turn down ~30% of inbound audits because the timing, runway, or product situation doesn't match the service. Better to read this section than to discover the mismatch three months in.
Fill in the form below to book a free 30-minute audit. We'll review your analytics & automations setup against d2c brands-specific CAC/CPC benchmarks and hand you the three highest-leverage moves — even if you don't engage us.
D2C carries a specific set of constraints: meta CAC inflation, and iOS attribution drift. That changes both the creative norms and the target CAC. We adapt the Frameleads Growth System™ to D2C-specific buying behaviour rather than running a generic analytics & automations playbook.
D2C engagements span a wide band — average CPC sits around 8–60 ₹ and typical CAC falls in 250–2,200 ₹. The right retainer depends on your business stage, target growth rate, and existing channel mix. Most engagements start at ₹1.5L–₹6L/month and scale with results.
Realistic timeline is 3–8 weeks for stack; ongoing for automations. Compounding starts in month 2 for performance-led work and month 4 for organic-led work. We track attribution coverage + signal quality as the leading indicator from week 2 onward, so you'll know the trajectory before quarterly reviews.
We document the relevant compliance posture per market in the proposal — DPDP Act in India, GDPR for global, plus any sector-specific rules that apply.
Yes — we scope engagements to fit. Smaller D2C businesses typically start with a focused 2-channel program (₹1.5L–₹3L/month) and expand once unit economics prove out. The Frameleads CAC Ladder document we share at the start of each engagement maps exactly which spend tier unlocks which growth stage.
Cited primary and analyst sources. Independent of Frameleads' own data.
Mandatory disclosures, return policies, and grievance officer requirements for India e-commerce.
Quantitative market data for India D2C, marketplace, and category-level growth.
Sector-level market size, growth, and policy context for Indian industries.
Digital advertising industry body; reports on India internet user base, ad spend, and platform shares.
Primary source for India macro-economic indicators (CPI, GDP, household consumption).
Mandatory baseline for all advertising claims in India — including digital, influencer, and comparative ads.
Book a free 30-minute audit. We'll review your current analytics & automations setup against the D2C benchmarks above and tell you the three highest-leverage moves — even if you don't engage us.