Benchmarks — CAC, CPC, channel-mix
CAC and CPC benchmarks across 31 industries × 128 geographies. Channel-mix bands. Engagement-tier pricing per service × geo.
31 industries × 128 geographies = full coverage of buyer unit-economics bands.
Sourced from real engagement data + public-domain benchmarks.
Annual update cadence with mid-year refresh for high-variance categories.
Use for: budget setting, engagement-tier diagnosis, agency-pitch sanity check.
Industry CAC + CPC bands20 items
Per-industry CAC + CPC bands. Click into each industry pillar for the full breakdown.
Real Estate Developers
CAC band 3,500–35,000 ₹; CPC band 40–280 ₹. junk leads from portals
ExploreD2C Brands
CAC band 250–2,200 ₹; CPC band 8–60 ₹. meta CAC inflation
ExploreB2B SaaS Startups
CAC band 15,000–3,00,000 ₹; CPC band 50–1,200 ₹. long sales cycles
ExploreHealthcare Clinics & Hospitals
CAC band 500–15,000 ₹; CPC band 15–250 ₹. local SEO + GBP
ExploreEducation & EdTech
CAC band 400–4,500 ₹; CPC band 12–160 ₹. seasonal demand spikes
ExploreFinancial Services
CAC band 1,500–20,000 ₹; CPC band 30–950 ₹. regulatory disclaimers
ExploreProfessional Services
CAC band 800–12,000 ₹; CPC band 20–500 ₹. local search dominance
ExploreRestaurants, Cafes & Cloud Kitchens
CAC band 150–2,500 ₹; CPC band 8–120 ₹. aggregator dependency
ExploreFashion & Apparel D2C
CAC band 200–1,200 ₹; CPC band 10–55 ₹. creative supply
ExploreGyms, Studios & Fitness Apps
CAC band 250–1,800 ₹; CPC band 12–80 ₹. membership churn
ExploreAutomotive Dealers & OEMs
CAC band 600–4,500 ₹; CPC band 18–120 ₹. test-drive booking conversion
ExploreManufacturing & MSMEs
CAC band 3,000–35,000 ₹; CPC band 25–220 ₹. long sales cycles
ExploreHotels & Hospitality
CAC band 300–2,500 ₹; CPC band 15–95 ₹. OTA dependency
ExploreTravel & Tourism
CAC band 300–2,200 ₹; CPC band 14–95 ₹. seasonality
ExploreWellness & Nutraceutical
CAC band 400–2,500 ₹; CPC band 20–110 ₹. claims compliance
ExploreBeauty & Personal Care D2C
CAC band 250–1,500 ₹; CPC band 15–80 ₹. creator ROI attribution
ExploreInsurance & Brokers
CAC band 1,500–15,000 ₹; CPC band 40–650 ₹. regulatory copy
ExploreGaming & Esports
CAC band 50–400 ₹; CPC band 4–35 ₹. regulatory geofencing
ExploreLogistics & Supply Chain
CAC band 4,000–40,000 ₹; CPC band 35–280 ₹. long sales cycles
ExploreRetail (Multi-channel)
CAC band 300–2,500 ₹; CPC band 10–80 ₹. online-offline attribution
Explore
Service pricing bands per geo12 items
Engagement-tier pricing per service × geo. Tier 13 commercial surface.
SEO Services pricing
Three engagement tiers — Starter / Scale / Enterprise. CPC band 20–250 ₹; CAC band 1,000–25,000 ₹.
ExplorePPC Management pricing
Three engagement tiers — Starter / Scale / Enterprise. CPC band 15–950 ₹; CAC band 500–25,000 ₹.
ExploreMeta Ads pricing
Three engagement tiers — Starter / Scale / Enterprise. CPC band 8–80 ₹; CAC band 200–4,500 ₹.
ExploreGoogle Ads pricing
Three engagement tiers — Starter / Scale / Enterprise. CPC band 12–950 ₹; CAC band 400–35,000 ₹.
ExploreLinkedIn Ads pricing
Three engagement tiers — Starter / Scale / Enterprise. CPC band 120–1,400 ₹; CAC band 5,000–60,000 ₹.
ExploreYouTube Ads pricing
Three engagement tiers — Starter / Scale / Enterprise. CPC band 1.5–35 ₹; CAC band 300–8,000 ₹.
ExplorePerformance Marketing pricing
Three engagement tiers — Starter / Scale / Enterprise. CPC band 10–950 ₹; CAC band 300–35,000 ₹.
ExploreContent Marketing pricing
Three engagement tiers — Starter / Scale / Enterprise. CPC band 15–250 ₹; CAC band 1,500–25,000 ₹.
ExploreSocial Media Marketing pricing
Three engagement tiers — Starter / Scale / Enterprise. CPC band 10–80 ₹; CAC band 300–6,000 ₹.
ExploreWhatsApp Marketing pricing
Three engagement tiers — Starter / Scale / Enterprise. CPC band 5–60 ₹; CAC band 150–4,500 ₹.
ExploreEmail & Marketing Automation pricing
Three engagement tiers — Starter / Scale / Enterprise. CPC band n/a (owned channel) ₹; CAC band 50–1,500 per repeat purchase ₹.
ExploreCRO pricing
Three engagement tiers — Starter / Scale / Enterprise. CPC band n/a (owned program) ₹; CAC band depends on traffic source ₹.
Explore
Annual benchmark reports2 items
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