Strategic brand identity, visual systems, and creative direction — built so every paid + organic asset that follows pulls from one coherent source. Built for Home Services (Cleaning, Repair, Beauty) — adapted to local-pack rankings, service-area SEO.
Branding & Design sized to Home Services unit economics (CAC 300–3,500 ₹).
Frameleads Growth System™ adapted to Home Services-specific buying behaviour.
Free 30-min Home Services-scoped audit — no slides, just an honest read.
Home Services (Cleaning, Repair, Beauty) in 2026 sits in a category-specific reality: local-pack rankings, and service-area SEO. The same branding & design playbook that works for D2C fails here because audience, intent, and conversion economics are different. Frameleads runs branding & design engagements across multiple Home Services brands and adapts each component of the funnel to category norms.
mumbai · bangalore · delhi-ncr · pune · hyderabad · chennai
The same five-stage operating system across every engagement — calibrated to Branding & Design for Home Services (Cleaning, Repair, Beauty).
Define ICP, jobs-to-be-done, and the precise buying triggers that justify spend.
Build the linkable assets, content, and experiences that pull right-fit buyers in.
Operate the always-on acquisition engine — paid + organic + community — under one P&L.
Compound through retention, referral, and lifetime-value engineering.
Run against a single north-star metric with a tight loop of leading indicators.
Brand identity, visual systems, and creative direction — built so every paid + organic asset that follows pulls from one coherent source.
Adapted to Home Services (Cleaning, Repair, Beauty) unit economics: CPC 15–120 ₹, CAC 300–3,500 ₹.
| Channel / surface | Weight | Why |
|---|---|---|
| Brand strategy + positioning | Foundation | Done first. Every visual + creative decision downstream traces back to the documented positioning. |
| Visual identity system | Primary | Logo + type + colour + motion + photography direction; the assets every other team pulls from. |
| Design system in Figma | Compounding | Components reused across web, ad creative, sales collateral; saves 30–60% of asset-production hours over 12 months. |
| Rollout + guidelines | Supporting | Brand guidelines document + on-call asset support during rollout. Prevents brand drift from in-house teams executing without strategic context. |
Four phases, each anchored to a stage of the Frameleads Growth System™. Outputs below are what gets shipped at each phase — not promises about revenue, which depend on your unit economics, runway, and execution velocity.
Bands below are agency fees, exclusive of media spend. The exact tier depends on the scope, the channels in play, and the cadence you want. Every engagement begins with a free 30-min audit; we recommend the right tier (or recommend you don't engage us yet) after reviewing your current setup. See the CAC benchmarks report for category-specific cost context.
Project fee for the system build + optional monthly retainer for asset support
Best for: Early-stage brands rebranding for the first proper time
Project fee for full system + ongoing retainer for rollout + refresh
Best for: Funded brands or scaled D2C undergoing meaningful rebrand or category repositioning
Multi-brand / multi-region engagements
Best for: Enterprise brands with sub-brand systems, multi-region rollout, or category-creation positioning
Honesty on fit before pricing. We turn down ~30% of inbound audits because the timing, runway, or product situation doesn't match the service. Better to read this section than to discover the mismatch three months in.
Fill in the form below to book a free 30-minute audit. We'll review your branding & design setup against home services (cleaning, repair, beauty)-specific CAC/CPC benchmarks and hand you the three highest-leverage moves — even if you don't engage us.
Home Services carries a specific set of constraints: local-pack rankings, and service-area SEO. That changes both the creative norms and the target CAC. We adapt the Frameleads Growth System™ to Home Services-specific buying behaviour rather than running a generic branding & design playbook.
Home Services engagements span a wide band — average CPC sits around 15–120 ₹ and typical CAC falls in 300–3,500 ₹. The right retainer depends on your business stage, target growth rate, and existing channel mix. Most engagements start at ₹1.5L–₹6L/month and scale with results.
Realistic timeline is 8–16 weeks for system; ongoing for refresh. Compounding starts in month 2 for performance-led work and month 4 for organic-led work. We track brand recall + creative consistency score as the leading indicator from week 2 onward, so you'll know the trajectory before quarterly reviews.
We document the relevant compliance posture per market in the proposal — DPDP Act in India, GDPR for global, plus any sector-specific rules that apply.
Yes — we scope engagements to fit. Smaller Home Services businesses typically start with a focused 2-channel program (₹1.5L–₹3L/month) and expand once unit economics prove out. The Frameleads CAC Ladder document we share at the start of each engagement maps exactly which spend tier unlocks which growth stage.
Cited primary and analyst sources. Independent of Frameleads' own data.
Sector-level market size, growth, and policy context for Indian industries.
Digital advertising industry body; reports on India internet user base, ad spend, and platform shares.
Primary source for India macro-economic indicators (CPI, GDP, household consumption).
Mandatory baseline for all advertising claims in India — including digital, influencer, and comparative ads.
Book a free 30-minute audit. We'll review your current branding & design setup against the Home Services benchmarks above and tell you the three highest-leverage moves — even if you don't engage us.