Starter
No media; content + technical + editorial
Best for: Brands starting from limited or zero authority
- 4-6 long-form pieces/month
- Topical map + brief template
- Schema + internal-link audits
- Monthly performance reporting
A content marketing company built for Calgary's real estate developers, restaurants, cafes & cloud kitchens, energy markets. Content engines anchored in pillar/cluster, original data, and named experts — engineered to win Google + AI Overviews simultaneously.
A content marketing company built for Calgary's real estate developers, restaurants, cafes & cloud kitchens, energy markets. Content engines anchored in pillar/cluster, original data, and named experts — engineered to win Google + AI Overviews simultaneously.
Average CPC 15–250 ₹, typical CAC 1,500–25,000 ₹ — bands content marketing engagements for Calgary usually run inside.
Typical time to first signal: 4–9 months. Primary leading indicator: qualified organic leads, AI citation share.
Free 30-min audit before any retainer. We turn down ~30% of audited inbound when timing or fit isn't right.
Pillar + cluster + GEO content engineered to rank, get cited by AI, and feed sales enablement — not a content mill.
Calibrated to Calgary's industry mix and competitive intensity.
| Channel / surface | Weight | Why |
|---|---|---|
| Long-form pillar content | Primary | The compounding asset; pillars rank for years and get cited by AI engines. |
| Cluster + FAQ content | Supporting | Long-tail capture under pillars + AI-Overview citations. |
| Original research | Citation magnet | Single best link-earning + AI-citation tool; produce 1-2/year minimum. |
| Distribution (email + social + creator) | Amplifier | Content without distribution is a shout in an empty room. |
Four phases, each anchored to a stage of the Frameleads Growth System™. Outputs below are what gets shipped at each phase — not promises about revenue, which depend on your unit economics, runway, and execution velocity.
Bands below are agency fees, exclusive of media spend. The exact tier depends on the scope, the channels in play, and the cadence you want. Every engagement begins with a free 30-min audit; we recommend the right tier (or recommend you don't engage us yet) after reviewing your current setup. See the CAC benchmarks report for category-specific cost context.
No media; content + technical + editorial
Best for: Brands starting from limited or zero authority
No media
Best for: Scaling brands targeting category leadership
No media
Best for: Category-defining brands building durable content moats
Honesty on fit before pricing. We turn down ~30% of inbound audits because the timing, runway, or product situation doesn't match the service. Better to read this section than to discover the mismatch three months in.
Calgary is not one market — each cluster has a distinct buyer profile, search behaviour, and channel mix. Our planning reflects that from the audit forward.
Fill in the form below to book a free 30-minute audit. We'll review your current setup against the benchmarks on this page and hand you the three highest-leverage moves — even if you don't engage us.
4–9 months. Performance-channel signal arrives fastest; organic and compounding loops take 4–9 months. For competitive Calgary commercial queries the band sits at the higher end. Anyone promising significant returns in week one is selling, not forecasting.
Three engagement tiers (Starter / Scale / Enterprise) — see the pricing block below for what each tier includes and the monthly band. The right tier depends on your stage, the channels in play, and the cadence you want. We'll recommend the tier (or recommend you don't engage yet) on the free 30-min audit.
Operations are run from Bangalore (Frameleads HQ). For Calgary engagements above Scale tier we travel for kick-off workshops + quarterly business reviews + critical milestones. Most ongoing work happens over shared Notion / Linear / Slack — the workflow is documented end-to-end so Calgary engagements don't lose continuity. If you specifically need a Calgary-resident agency, we'll say so on the audit call and refer.
Content Marketing adapts per category: real estate developers (CAC 3,500–35,000 ₹); restaurants, cafes & cloud kitchens (CAC 150–2,500 ₹); energy. The free audit reviews your specific category against the benchmarks before any commercial conversation.
Yes — split-team is the default mode of operation. We own content marketing strategy + execution + reporting; your in-house team owns brand voice + deploys + sales follow-through. Documented in shared Notion + Linear so handoffs don't degrade.
Cited primary and analyst sources. Independent of Frameleads' own data.
Primary source for technical SEO requirements, indexing, and Search ranking signals.
How Google's AI Overviews source and cite content — informs GEO strategy.
Sector-level market size, growth, and policy context for Indian industries.
Digital advertising industry body; reports on India internet user base, ad spend, and platform shares.
Primary source for India macro-economic indicators (CPI, GDP, household consumption).
Mandatory baseline for all advertising claims in India — including digital, influencer, and comparative ads.
Book a free 30-minute audit. We'll review your current setup against the benchmarks above and tell you the three highest-leverage moves to make — even if you don't engage us.