Definition · Logistics & Supply Chain

Impression Share for Logistics & Supply Chain

Impression Share (IS) — applied to Logistics & Supply Chain. B2B demand-gen via LinkedIn + content + Search.

  1. Impression Share = % of eligible impressions captured.

  2. Lost IS to budget = increase budget; lost IS to rank = improve QS or bid.

  3. Logistics & Supply Chain band: CPC 35–280 ₹ · CAC 4,000–40,000 ₹.

Definition

Impression Share is the percentage of available impressions an ad won out of all impressions it was eligible for. It is calculated as impressions received divided by total eligible impressions. IS surfaces budget and Ad-Rank gaps. For Logistics & Supply Chain specifically, this metric sits inside the unit-economics envelope of CPC 35–280 ₹ and CAC 4,000–40,000 ₹, constrained by long sales cycles and category education.

Formula

Impression Share equals impressions received divided by total eligible impressions, expressed as a percentage.

Impression Share = Impressions Received ÷ Total Eligible Impressions

India Impression Share benchmarks

Common Impression Share mistakes (Logistics edition)

Context

How Impression Share actually behaves in logistics & supply chain

Impression Share is the most diagnostic Google Ads metric. Lost IS due to budget tells you the ceiling — you'd capture more if you spent more. Lost IS due to rank tells you the auction is rejecting you — bid up or improve QS. For branded keywords (your own brand), IS should be 90%+ to prevent competitors from intercepting your branded searches.

For logistics & supply chain specifically, Impression Share is influenced most by these 4 primary channels — each shifts the metric in a different way: LinkedIn Ads (b2b + saas demand-gen with abm-grade targeting.); SEO Services (compounding organic growth — pillar/cluster, programmatic, and ai-engine-cited.); Content Marketing (editorial + programmatic — built to be cited by ai engines.); Google Ads (search, shopping, youtube, and performance max — engineered for indian unit econ).

Channel adaptations

How Impression Share moves per primary channel for logistics & supply chain

30-min audit

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30 minutes, no slides. We'll examine your impression share setup against Logistics-specific benchmarks and tell you the highest-leverage move to make first.

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FAQ

Frequently asked questions

What's a typical Impression Share for Logistics & Supply Chain?

Logistics & Supply Chain Impression Share runs in the band 35–280 ₹ CPC / 4,000–40,000 ₹ CAC. Wider India benchmarks: Brand-keyword IS target: 90%+; Generic head-term IS: typically 20–60% (budget-constrained). Logistics-specific drivers: long sales cycles, category education.

How does Logistics change how you optimize Impression Share?

Logistics businesses optimize Impression Share via linkedin-ads, seo-services, content-marketing primarily. The category's unit economics — average CAC 4,000–40,000 ₹, repeat-purchase dynamics, and long sales cycles — constrain which levers move Impression Share fastest. Generic Impression Share advice ignores these constraints.

Which Logistics Impression Share mistakes does Frameleads see most?

Across Logistics & Supply Chain engagements, the top recurring mistakes are: Aiming for 100% IS on broad terms (extremely expensive).; Not splitting lost-IS-to-budget vs lost-IS-to-rank.; and treating Impression Share as an isolated number rather than connecting it to AD-RANK and QUALITY-SCORE.

What's the fastest way to improve Impression Share for a Logistics business?

Three levers move Impression Share for Logistics: (1) tighter ICP definition so paid spend hits the right audience; (2) creative supply pipelines tuned to Logistics-specific buyer norms; (3) retention plumbing so each acquired customer compounds the metric. The 30-min audit identifies which of these three is the bottleneck in your specific funnel.

Deeper reading

Long-form guides on related topics

Related terms

Pair this with

Linked content

More Logistics & Supply Chain metrics & definitions

Linked content

Impression Share for other industries

Sources & references

Cited primary and analyst sources. Independent of Frameleads' own data.

  1. IBEF — India Brand Equity Foundation: Indian Industry Reports — IBEF (Ministry of Commerce & Industry)

    Sector-level market size, growth, and policy context for Indian industries.

  2. IAMAI — Internet & Mobile Association of India — IAMAI

    Digital advertising industry body; reports on India internet user base, ad spend, and platform shares.

  3. MoSPI — Ministry of Statistics and Programme Implementation — Government of India

    Primary source for India macro-economic indicators (CPI, GDP, household consumption).

  4. ASCI Code for Self-Regulation of Advertising in India — Advertising Standards Council of India

    Mandatory baseline for all advertising claims in India — including digital, influencer, and comparative ads.

Last reviewed: by Frameleads Editorial TeamRefreshed quarterly from live client data