Email List Value Calculator
Email list monthly value equals list size × open rate × CTR × conversion rate × AOV × send frequency. Indian D2C lists at 50k+ subscribers commonly drive 15-25% of revenue. The math: 50k × 28% × 4% × 3% × ₹1,200 × 4 sends/month = ₹80,000/month at conservative inputs.
- List value = size × open × CTR × conversion × AOV × frequency.
- Indian D2C lists: 22–34% open, 1–4% conversion typical.
- Owned-channel revenue % is the leading retention indicator.
Monthly = List × Open × CTR × Conversion × AOV × Sends/Month- Use 90-day average rates, not best-month.
- Conservative AOV — discounts in newsletters lower it.
- Add lifecycle flow revenue separately (use a different tool).
- Annual value / subscriber benchmark: ₹400+ for healthy D2C.
Frequently asked questions
What's a healthy open rate for Indian D2C?
22-34%. Subject-line testing + segmentation lifts to 30-45% top quartile. Below 18%, list health is suspect.
How often should I email?
2-4 sends/week for D2C; 1-2/week for B2B SaaS. Above 5/week, unsubscribe rate spikes. Below 1/week, audience forgets the brand.
Why is conversion-from-email higher than cold paid?
Email audience has prior interest signal (signed up). Indian D2C email conversion 3-8% vs cold paid 1-3%.
Does this include flows or just newsletters?
Newsletter sends only (broadcast). Lifecycle flows (welcome, abandon, post-purchase) compute separately and typically deliver 60-70% of email revenue.
Want this applied to your business?
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