DA for Travel & Tourism
Domain Authority (Moz) — applied to Travel & Tourism. Inspiration + booking + trust, in three campaign motions.
DA = Moz's 0–100 ranking-likelihood score.
Comparable to Ahrefs DR; not always equal due to different algorithms.
Travel & Tourism band: CPC 14–95 ₹ · CAC 300–2,200 ₹.
Domain Authority is Moz's 0–100 score of a domain's likelihood to rank in search. DA is calculated from backlink quantity, quality, and other signals. DA is comparable to Ahrefs' DR but uses different weighting. For Travel & Tourism specifically, this metric sits inside the unit-economics envelope of CPC 14–95 ₹ and CAC 300–2,200 ₹, constrained by seasonality and OTA pricing transparency.
Domain Authority is Moz's proprietary 0–100 score combining backlink profile strength with linking-domain signals.
DA = f(Linking Root Domains × Quality × MozTrust) on 0–100 logarithmic scaleIndia DA benchmarks
- Same patterns as DR — Indian D2C DA: 20–55, B2B SaaS DA: 25–60
- DA correlates ~0.85 with DR for most Indian sites
- DA tends to be 5–10 points lower than DR for the same domain
- DA-30+ minimum for ranking on competitive head terms
- DA-50+ for top-3 rankings on most commercial queries
Common DA mistakes (Tourism edition)
- Tracking both DA and DR redundantly without choosing one.
- Treating DA as updates-frequently — Moz updates monthly.
- Using DA as the only ranking signal.
- Comparing DA across very different niche categories.
How DA actually behaves in travel & tourism
DA was the dominant domain metric pre-Ahrefs but Ahrefs' DR has overtaken in operator usage. DA still matters for legacy SEO tools and some agency reporting. Track DA only if your tool stack uses it; otherwise prefer DR for consistency. Indian SEO operators in 2026 mostly track DR; DA is residual.
For travel & tourism specifically, DA is influenced most by these 5 primary channels — each shifts the metric in a different way: Meta Ads (facebook + instagram + whatsapp — built for d2c, real-estate, and lead-gen.); Google Ads (search, shopping, youtube, and performance max — engineered for indian unit econ); SEO Services (compounding organic growth — pillar/cluster, programmatic, and ai-engine-cited.); Content Marketing (editorial + programmatic — built to be cited by ai engines.).
How DA moves per primary channel for travel & tourism
- For travel & tourism, meta ads moves DA via facebook + instagram + whatsapp — built for d2c, real-estate, and lead-gen.. CPC band $8–80 ₹; CAC band $200–4,500 ₹. Time to first signal: 7–30 days.
- For travel & tourism, google ads moves DA via search, shopping, youtube, and performance max — engineered for indian unit economics.. CPC band $12–950 ₹; CAC band $400–35,000 ₹. Time to first signal: 14–45 days.
- For travel & tourism, seo services moves DA via compounding organic growth — pillar/cluster, programmatic, and ai-engine-cited.. CPC band $20–250 ₹; CAC band $1,000–25,000 ₹. Time to first signal: 4–9 months.
- For travel & tourism, content marketing moves DA via editorial + programmatic — built to be cited by ai engines.. CPC band $15–250 ₹; CAC band $1,500–25,000 ₹. Time to first signal: 4–9 months.
- For travel & tourism, youtube ads moves DA via video acquisition + retargeting at scale.. CPC band $1.5–35 ₹; CAC band $300–8,000 ₹. Time to first signal: 21–60 days.
Want this DA review scoped to your Tourism business?
30 minutes, no slides. We'll examine your da setup against Tourism-specific benchmarks and tell you the highest-leverage move to make first.
Frequently asked questions
What's a typical DA for Travel & Tourism?
Travel & Tourism DA runs in the band 14–95 ₹ CPC / 300–2,200 ₹ CAC. Wider India benchmarks: Same patterns as DR — Indian D2C DA: 20–55, B2B SaaS DA: 25–60; DA correlates ~0.85 with DR for most Indian sites. Tourism-specific drivers: seasonality, OTA pricing transparency.
How does Tourism change how you optimize DA?
Tourism businesses optimize DA via meta-ads, google-ads, seo-services primarily. The category's unit economics — average CAC 300–2,200 ₹, repeat-purchase dynamics, and seasonality — constrain which levers move DA fastest. Generic DA advice ignores these constraints.
Which Tourism DA mistakes does Frameleads see most?
Across Travel & Tourism engagements, the top recurring mistakes are: Tracking both DA and DR redundantly without choosing one.; Treating DA as updates-frequently — Moz updates monthly.; and treating DA as an isolated number rather than connecting it to DR and BACKLINKS.
What's the fastest way to improve DA for a Tourism business?
Three levers move DA for Tourism: (1) tighter ICP definition so paid spend hits the right audience; (2) creative supply pipelines tuned to Tourism-specific buyer norms; (3) retention plumbing so each acquired customer compounds the metric. The 30-min audit identifies which of these three is the bottleneck in your specific funnel.
Long-form guides on related topics
Pair this with
More Travel & Tourism metrics & definitions
DA for other industries
Sources & references
Cited primary and analyst sources. Independent of Frameleads' own data.
- IBEF — India Brand Equity Foundation: Indian Industry Reports — IBEF (Ministry of Commerce & Industry)
Sector-level market size, growth, and policy context for Indian industries.
- IAMAI — Internet & Mobile Association of India — IAMAI
Digital advertising industry body; reports on India internet user base, ad spend, and platform shares.
- MoSPI — Ministry of Statistics and Programme Implementation — Government of India
Primary source for India macro-economic indicators (CPI, GDP, household consumption).
- ASCI Code for Self-Regulation of Advertising in India — Advertising Standards Council of India
Mandatory baseline for all advertising claims in India — including digital, influencer, and comparative ads.