Marketing sites + commerce stores built for Core Web Vitals, SEO, and conversion — Next.js, Webflow, Shopify, or headless stacks depending on the use case. Built for Beauty & Personal Care D2C — adapted to creator ROI attribution, AOV expansion.
Website Development sized to Beauty D2C unit economics (CAC 250–1,500 ₹).
Frameleads Growth System™ adapted to Beauty D2C-specific buying behaviour.
Free 30-min Beauty D2C-scoped audit — no slides, just an honest read.
Beauty & Personal Care D2C in 2026 sits in a category-specific reality: creator ROI attribution, and AOV expansion. The same website development playbook that works for D2C fails here because audience, intent, and conversion economics are different. Frameleads runs website development engagements across multiple Beauty D2C brands and adapts each component of the funnel to category norms.
mumbai · bangalore · delhi-ncr
The same five-stage operating system across every engagement — calibrated to Website Development for Beauty & Personal Care D2C.
Define ICP, jobs-to-be-done, and the precise buying triggers that justify spend.
Build the linkable assets, content, and experiences that pull right-fit buyers in.
Operate the always-on acquisition engine — paid + organic + community — under one P&L.
Compound through retention, referral, and lifetime-value engineering.
Run against a single north-star metric with a tight loop of leading indicators.
Fast, conversion-engineered marketing sites + commerce stores — Next.js, Webflow, Shopify, or headless depending on the use case.
Adapted to Beauty & Personal Care D2C unit economics: CPC 15–80 ₹, CAC 250–1,500 ₹.
| Channel / surface | Weight | Why |
|---|---|---|
| Next.js (App Router + RSC) | Primary | Default for content-heavy marketing sites, programmatic SEO at scale, and headless commerce. Deploys to Vercel or Cloudflare Workers. |
| Webflow | Supporting | Best when in-house marketing team will own the CMS and dev capacity is constrained. Trade-off: less control over performance + custom logic. |
| Shopify (Plus or standard) | Primary | D2C commerce default. Shopify-native vs Shopify Hydrogen (headless) chosen against catalog complexity + custom-UX needs. |
| Headless (Next.js + Sanity / Shopify) | Compounding | For brands where marketing site + commerce + content need shared design system and editorial workflows. Higher upfront build, lower long-term content velocity. |
Four phases, each anchored to a stage of the Frameleads Growth System™. Outputs below are what gets shipped at each phase — not promises about revenue, which depend on your unit economics, runway, and execution velocity.
Bands below are agency fees, exclusive of media spend. The exact tier depends on the scope, the channels in play, and the cadence you want. Every engagement begins with a free 30-min audit; we recommend the right tier (or recommend you don't engage us yet) after reviewing your current setup. See the CAC benchmarks report for category-specific cost context.
Project fee for build + optional monthly support retainer
Best for: Marketing site rebuilds for early-stage brands (≤10 pages)
Project fee for build + ongoing iteration retainer
Best for: Funded brands or scaled D2C with content-heavy or programmatic-SEO sites
Multi-locale / multi-brand engagements; Shopify Plus + headless commerce
Best for: Enterprise brands building commerce or content platforms at scale
Honesty on fit before pricing. We turn down ~30% of inbound audits because the timing, runway, or product situation doesn't match the service. Better to read this section than to discover the mismatch three months in.
Fill in the form below to book a free 30-minute audit. We'll review your website development setup against beauty & personal care d2c-specific CAC/CPC benchmarks and hand you the three highest-leverage moves — even if you don't engage us.
Beauty D2C carries a specific set of constraints: creator ROI attribution, and AOV expansion. That changes both the creative norms and the target CAC. We adapt the Frameleads Growth System™ to Beauty D2C-specific buying behaviour rather than running a generic website development playbook.
Beauty D2C engagements span a wide band — average CPC sits around 15–80 ₹ and typical CAC falls in 250–1,500 ₹. The right retainer depends on your business stage, target growth rate, and existing channel mix. Most engagements start at ₹1.5L–₹6L/month and scale with results.
Realistic timeline is 6–14 weeks for marketing site; 10–24 for commerce. Compounding starts in month 2 for performance-led work and month 4 for organic-led work. We track Core Web Vitals + organic conversion lift as the leading indicator from week 2 onward, so you'll know the trajectory before quarterly reviews.
We document the relevant compliance posture per market in the proposal — DPDP Act in India, GDPR for global, plus any sector-specific rules that apply.
Yes — we scope engagements to fit. Smaller Beauty D2C businesses typically start with a focused 2-channel program (₹1.5L–₹3L/month) and expand once unit economics prove out. The Frameleads CAC Ladder document we share at the start of each engagement maps exactly which spend tier unlocks which growth stage.
Cited primary and analyst sources. Independent of Frameleads' own data.
Mandatory disclosures, return policies, and grievance officer requirements for India e-commerce.
Quantitative market data for India D2C, marketplace, and category-level growth.
Sector-level market size, growth, and policy context for Indian industries.
Digital advertising industry body; reports on India internet user base, ad spend, and platform shares.
Primary source for India macro-economic indicators (CPI, GDP, household consumption).
Mandatory baseline for all advertising claims in India — including digital, influencer, and comparative ads.
Book a free 30-minute audit. We'll review your current website development setup against the Beauty D2C benchmarks above and tell you the three highest-leverage moves — even if you don't engage us.