Objectives

• Reduce cart abandonment by 30% within 6 months
• Increase organic traffic by 45% year-over-year
• Improve ROAS from 2.1 to 4.0
• Boost customer retention rate from 12% to 30%
• Establish brand authority in sustainable luxury goods segment
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Target Audience

Primary: Environmentally conscious professionals (28-45 years)

• Income bracket: $85,000+
• Urban and suburban dwellers in major European cities
• Value sustainability and ethical production
• Digitally savvy but time-constrained
• Willing to pay premium for quality and ethics
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Secondary: Luxury gift purchasers (30-55 years)

• Seeking prestigious yet meaningful gifts
• Values brand story and exclusivity
• Researches extensively before purchase
• Primarily from UK, Germany, France, and Benelux countries
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Tertiary: Young sustainable lifestyle adopters (22-30 years)

• Early career professionals
• Aspiration-driven purchasing decisions
• Active on Instagram and TikTok
• Influenced by sustainability advocates
• Limited budget but willing to invest in statement pieces
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Strategy Implemented

Our comprehensive strategy integrated multiple service offerings:

SEO & Content Marketing:

• Developed a sustainable living blog with expert contributors
• Created product guides emphasizing sustainable materials and processes
• Implemented structured data for rich snippets in search results
• Built backlink profile through partnerships with environmental organizations
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PPC Campaigns:

• Restructured Google Ads account with tightly themed ad groups
• Implemented dynamic remarketing focused on abandoned carts
• Created lookalike audiences based on high-value customers
• Developed Google Shopping campaigns with sustainability highlights
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Email & WhatsApp Marketing:

• Established automated cart abandonment sequence with personalized incentives
• Developed WhatsApp opt-in for exclusive product launches and restocks
• Created personalized recommendation emails based on browsing behavior
• Implemented seasonal campaigns aligned with sustainability events
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AI Automations:

• Deployed AI-powered product recommendation engine
• Implemented chatbot for immediate customer support and product guidance
• Created dynamic pricing strategy for flash sales and loyalty rewards
• Established automated market analysis for competitor and trend monitoring
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Results

• Cart abandonment decreased by 42% (exceeding target by 12%)
• Organic traffic increased by 68% year-over-year
• ROAS improved to 4.7 (outperforming target by 0.7)
• Customer retention rate reached 37%
• Social media engagement increased by 215%
• Overall revenue growth of 83% year-over-year

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