Target Audience

Busy Professionals (35-55 years)

• Limited time for in-person appointments
• Tech-savvy and comfortable with digital health services
• Value convenience and efficiency
• Located primarily in urban centers
• Medium to high income brackets
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Seniors with Chronic Conditions (65+ years)

• Seeking convenient healthcare monitoring
• May have mobility issues making in-person visits difficult
• Often assisted by family members with technology
• Value personalized care and relationship with providers
• Located in both urban and rural areas
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Health-Conscious Millennials (25-34 years)

• Proactive about health management
• Prefer digital-first experiences
• Research-oriented and compare options
• Value transparency and modern approaches
• Responsive to wellness and preventative messaging
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Rural Communities

• Limited access to specialists
• Value comprehensive care without travel
• Varying levels of tech proficiency
• Concerns about quality of remote vs. in-person care
• Often underserved by traditional healthcare models
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Corporate HR Decision Makers

• Seeking employee wellness solutions
• Focus on reducing healthcare costs
• Value data on outcomes and ROI
• Need scalable solutions for diverse workforce
• Looking for turnkey implementation

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Strategy Implemented

SEO & Content Marketing:

• Created condition-specific landing pages optimized for symptom searches
• Developed a medical resource center with physician-authored content
• Implemented local SEO for regional targeting
• Produced educational videos on common conditions and telehealth benefits
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PPC & Digital Advertising:

• Deployed highly targeted Google Ads campaigns segmented by condition and geography
• Implemented conversion-focused remarketing campaigns
• Created specialized campaigns targeting HR professionals and corporate wellness
• Utilized Microsoft Advertising to reach older demographics
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Email & WhatsApp Communication:

• Established HIPAA-compliant patient communication flows
• Created appointment reminder and follow-up sequences
• Implemented personalized health tip newsletters based on patient history
• Developed WhatsApp opt-in for appointment confirmations and quick practitioner access
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AI Automations:

• Implemented AI-powered triage chatbot for initial symptom assessment
• Created automated appointment scheduling with intelligent practitioner matching
• Deployed personalized content recommendation engine based on patient history
• Established predictive analytics for patient retention risk
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Results

• Patient acquisition cost reduced by 52% to $153 per patient
• Telehealth appointments increased by 87% year-over-year
• Website conversion rate improved to 7.4%
• Expanded services to 7 new regions (exceeding target by 2)
• 72% of new patients cited online resources as decision factor
• Overall revenue growth of 112% year-over-year

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